The Fine Print*

by Steve Whiskeyman / / No comments

We're Adamant Thinkers

How many world-changing observations have been lost to distraction?

With The Fine Print*, we not only document our observations, but develop them from conjecture to hypothesis. We do so for the betterment of our field and for the benefit of all adkind. Please consider checking in now and then with a cogent, civil reply. Better yet, let’s discuss over coffee.


Get to Know the SimpatiCrew – Braxton (6/11)

Get to know the Simpaticrew – Braxton (6/11) This is the sixth installment of interviews with the Crew members of Simpatico Studios. The interviews were conducted by Veronica Mattaboni, your kindly narrator and interviewer. Braxton Kocher, Senior Account Planner/Producer aka Brax Braxton sits on the couch in the conference room, relaxing as he does his […]

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Get to Know the SimpatiCrew – Craig (5/11)

Get to Know the SimpatiCrew – Craig (5/11) This is the fifth installment of interviews with the Crew members of Simpatico Studios. The interviews are conducted by Veronica Mattaboni, your kindly narrator and interviewer. Craig Anderson, VP of Production Services aka Big Cat, aka Craigers Craig sits at his rather large desk, in his rather […]

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Women in Advertising: No, we are not the “marketing girls”

“You must be the marketing girls,” said the big guy wearing a polo adorned with his contracting company’s logo. He was speaking in reference to myself, the CEO and Co-Founder of Simpatico Studios, a full service advertising agency, and my female employee. On that balmy May evening, my team and I were putting the finishing […]

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Get to Know the SimpatiCrew – Megan (4/11)

Get to Know the SimpatiCrew – Megan (4/11) This is the fourth installment of interviews with the Crew members of Simpatico Studios. The interviews were conducted by Veronica Mattaboni, your kindly narrator and interviewer. Megan Gryziec, Production Coordinator aka Responsible Person™, aka Meg Craig went to lunch during his allotted interview time, forcing Meg to do […]

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Adobe Photoshop® 101: How to Silhouette Hair

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Get to Know the SimpatiCrew – Richard (3/11)

Get to Know the SimpatiCrew – Richard (3/11) This is the third installment of interviews with the Crew members of Simpatico Studios. The interviews were conducted by Veronica Mattaboni, your kindly narrator and interviewer. Enjoy.   Richard Hain, VP of Operations & Finance. aka Rick, aka Ricky Ricky sits in his magnificent leather chair upstairs […]

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Get to Know the SimpatiCrew – Becca (2/11)

Get to Know the SimpatiCrew – Becca (2/11) This is the second installment of interviews with the Crew members of Simpatico Studios. The interviews are conducted by Veronica Mattaboni, your kindly narrator and interviewer. Enjoy.   Becca Hachey, Senior Developer aka White Hacker, aka The Wiki Witch of the West Becca sits in her swivel […]

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Get to Know the SimpatiCrew – Veronica (1/11)

Get to Know the SimpatiCrew – Veronica (1/11) This is the first installment of interviews with the Crew members of Simpatico Studios. The interviews are conducted by Veronica Mattaboni, your kindly narrator and interviewer. Enjoy.   Veronica Mattaboni, Advertising Copywriter aka Ver I type this while sitting at my desk in the workspace I share […]

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People — Why They’re Actually Great

People — Why They’re Actually Great Simpatico Studios is all about our people. There is nothing more important to us than the SimpatiCrew, which is comprised almost entirely of people (shout out to Tucker and Oscar, our resident four-legged SimpatiCrew members). Here are 10 reasons why people are so important to us: 1 – People […]

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Web Traffic & Analytics: What the Numbers Mean, and How to Move Them In Your Favor

Business owners and marketing leaders: When was the last time you took a good look at your website traffic? Odds are you created a Google Analytics or Adobe Analytics account and installed a tracking pixel when you launched your website. (If you didn’t, be sure to do so today. Don’t know how? Book us for an initial […]

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