Jill Kidulic Whiskeyman, MS, CMC
CEO & Studio Director
Jill Whiskeyman is a founding partner and Chief Executive Officer of Simpatico Studios. Her contributions in a decade of B2B, consumer and corporate communications rival what many of her peers have accomplished in two. Some of Jill’s major work includes rebranding a global pharmaceutical company and transforming a set of fledgling consumer eCommerce websites into a profitable business unit. Jill has forged successful partnerships with Fortune 500 retailers including Walmart, Lowe’s, Home Depot and Amazon, and has had P&L accountability for multiple advertising agencies and consumer brands. She has also led strategic initiatives for more than a dozen B2B companies.
Under Jill’s leadership, businesses have doubled and tripled their performance for major business-level KPIs including revenue, unit sales and subscriber base, and for major digital marketing KPIs including qualified web traffic and list size. Jill’s professional interest areas include branding, eCommerce, UI/UX design, market research and strategic planning.
Jill holds a Master of Science in Integrated Marketing Communications from West Virginia University and a BA in English and Digital Communications from Lebanon Valley College, where she graduated with Honors. She is a Certified Marketing Consultant through the eMarketing Association.
Connect with Jill on LinkedIn.
Craig Allan Anderson
Craig Anderson brings nearly 25 years of advertising experience to Simpatico Studios. Craig’s professional footprint spans every major B2B vertical including industrial, manufacturing, and healthcare, as well as consumer goods and services. His portfolio includes such clients as Lucent Technologies, SunGard, ConMed Linvatec, Musculoskeletal Transplant Foundation, Siemens, VWR International and AmerisourceBergen. Craig is highly regarded in the advertising industry as a responsive, motivated, gifted and multifaceted creative leader with incomparable work ethic.
Under Craig’s leadership, countless branding and marketing initiatives have achieved stellar production quality well within milestone and budget parameters. He leads Simpatico’s art department with gusto and a client-first attitude. His professional interest areas include graphic design, the fine arts and communication strategy.
Craig holds a BFA in Communication Design from Kutztown University.
Connect with Craig on LinkedIn.
Steve Whiskeyman, MFA, CMC
Chief Campaign Strategist & Director, Business Development
Steve Whiskeyman, a founding partner of the studio, has been designing and developing interactive media for nearly 20 years. An award-winning communications executive with experience in CPG, Fortune 500, publishing, ad agency, media, startup and turn-around environments, Steve’s Rolodex includes consumer megabrands such as Bayer and Preen, B2B powerhouses like Weinschel Associates, dozens of ad agencies, and countless family-owned businesses. Steve brings a pragmatic, integrated and detail-driven philosophy to Simpatico's campaign work. His experience is multichannel and includes a mix of content marketing, sweepstakes, programmatic display, email, search, social, print media and more.
Steve is an avid networker and community volunteer. He’s held seats on industry consortiums and committees. His professional interest areas include content, narrative, emerging channels, digital marketing, analytics, coding and interactivity.
Steve holds a Master of Fine Arts from Chatham University in Pittsburgh and a BA in English and Digital Communications from Lebanon Valley College. He is a Certified Marketing Consultant through the eMarketing Association.
Vice President of Client Services
Bill Koroncai has a sixth sense for the relationship between marketing and business success. He has successfully managed myriad mission-critical projects from conception to deployment for dozens of businesses around the country. As Vice President of Client Services, Bill has joint responsibility for new business development and relationship management for local, mid-size and enterprise channels. Bill previously served in Creative, Account Management and Freelance capacities for both local and national advertising agencies headquartered in the Central Bucks, Pa. area.
Bill is a pop culture fanatic, movie buff and fitness enthusiast. His professional interest areas include sales, business administration, entrepreneurship, human capital and company culture development.
Bill holds a BS in Business Administration from Drexel University LeBow College of Business with Dual Concentrations in Marketing and Entrepreneurship. He also holds multiple digital marketing certifications, including a Google Analytics Certification and HubSpot's Inbound Marketing Certification.